Streetwear brand Boxfresh has selected the winning entry for its young design competition, with the chosen shoe being produced and sold through footwear retailer Schuh.
As well as seeing her design come to life, Sarah Coey has won £1,000 prize money and a work placement at Boxfresh this summer. Coey recently graduated from Duncan of Jordanstone College of Art and Design in Dundee.
She fought off competition from more than 260 young designers to win over judges Chris Wheat, head of footwear at Boxfresh, Rachel Greaves, senior buyer at Schuh, Kevin Guildford, course leader at De Montford University’s Footwear Design BA course and online editor for lifestyle magazine Notion, Seb Law.
Law said “What I loved about the shoe – and what initially drew me to it – was the mix of a really strong idea with a design that was both distinctive, bold and felt fresh. It wasn’t a rehash of something I’d seen anywhere else before, and that’s a testament to Sarah’s fine art illustration background that fuelled her innovative take on the project.”
Coey’s shoe will be available nationwide through Schuh stores and on Boxfresh’s website from this summer, with 10% of sales going to the Teenage Cancer Trust.