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Boxfresh hires sales director to increase international presence

Lifestyle brand Boxfresh has appointed Achim Leidel as sales director for all German-speaking countries

Achim, who joined Boxfresh on July 1, has been tasked with helping the business increase its presence in the DACH region, including Germany, Austria and Switzerland.

He joins from footwear brand Crocs, where he has been general manager for Germany since 2012.

Previously he held roles as country manager for German-speaking countries at Scholl Footwear between 2007 and 2012, and sales and product merchandising manager at Nike Footwear from 2000 to 2006.

In April Boxfresh announced it would drop its clothing range after the autumn 15 season to concentrate on its core footwear business.

The brand will present its spring 16 footwear collection at Berlin trade show Seek, which takes place from July 8-10.

@LukeToddUK

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