The ad was the winning entry in a competition held by Boxfresh owner Pentland Brands. It will be appear online and in glossy magazines including Maxim, Arena and Dazed & Confused.
The ads also feature on 12,000 posters, which have been placed in large cites such as Manchester, Birmingham, London and Glasgow. Entrants to the competition were asked to stick up their poster designs in hard to reach, amusing or creative places, then take a photo and upload it to Boxfresh’s website. The winning entry won £1,000.