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Boxfresh to drop clothing and focus on footwear

British streetwear brand Boxfresh will drop clothing after the autumn 15 season to concentrate on its core footwear business.

Marco Ellerker, managing director of Boxfresh owner Pentland Brands’ lifestyle division, told Drapers focusing on footwear would deliver “long-term sustainable growth” for the label.

Clothing, including T-shirts, sweatshirts, jackets and trousers, accounted for less than 10% of Boxfresh’s product offer and sales for autumn 15. Current stockists include, young fashion chain USC and House of Fraser.

The spring 16 footwear collection will consist of 200 styles. Wholesale prices will be comparable with autumn 15, ranging from £20 to £40.

It will show at menswear trade shows Seek in Berlin on July 8-10 and Jacket Required in London on July 29-30.

In January, Nick Drury was appointed head of design for Boxfresh, joining from J Shoes where he was head of design and creative for five years. He previously worked at Pentland from 2000 to 2004 across Kangaroos, Red or Dead and Lacoste.

Boxfresh has 150 doors in the UK.

Readers' comments (1)

  • Boxfresh's clothing range was blown years ago, everyone has tried and couldn't sell it as it couldn't compete with their competitors. Best to stick what they are good at.

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