Boxing Day proved to be the busiest online shopping day of the year but Christmas Day itself saw a slowdown in traffic to etailers against last year.
December 27th was the second busiest online shopping day of the year, with traffic exceeding the pre Christmas peaks of December 6th and 7th, traditionally known as Cyber Monday.
Visits to online retailers rose 36% between Christmas Eve and Christmas Day compared with an increase of 39% in 2008. Last year, Christmas was the seventh busiest day for online retailers but this year it is more likely to be around the 30th busiest day, according to Hitwise, which measures internet traffic.
Next was among the fashion retailer to receive an above average spike in traffic after Christmas. The search term “Next Sale” was the most searched for Sale related term this year making up one in seven Sale searches. It was followed by “Debenhams Sale”. Other popular searches included “Ugg boots Sale” and “Marks and Spencer Sale”
The stores that performed well in the list above generally did so because they were hosting a popular sale. UK sales related searches increase by 25% last week. The table below lists the top 20 search terms containing word ‘sale’ that were typed into a search engine on Boxing Day, and many of the same names appear. As is typical at this time of year, the most popular term was ‘next sale’, which accounted for 1 in 7 sale-related searches.