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Boxing Day to be busiest online shopping day of the year

Sales on Boxing Day are set to outstrip the record set by Cyber Monday with 126 million visits expected to retail sites alone.

On December 26 £472.5m is predicted to be spent online with 17 million hours spent online according to Experian and IMRG. There is likely to be a 31% increase on the number of visits to retail sites from Boxing Day last year.

Christmas 2012 is expected to be the biggest and busiest ever for online retailers in the UK. On Christmas Eve £225m is predicted to be spent, while on Christmas Day shoppers are forecast to spend £307m.

James Murray, digital insight manager at Experian Marketing Services, said: “Christmas 2012 is on track to be another record-breaker for online retail, outstripping 2011 on all fronts. The current market trends suggest that in the UK, Wednesday 26th December will be the biggest day for online retail, with an estimated 126 million visits to online retail outlets and a massive 17 million hours spent online shopping on this day alone.”

He added: “This will be the peak of online shopping in the UK so marketers need to make sure their campaigns are in place to maximise traffic on Boxing Day as consumers make the most of early sales offers: it’s not too late to promote special offers through email and social media. Understanding what people are interested in, the best channels to engage customers through and when to reach them will be crucial to success this season.”

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