The creator of London pop-up mall Boxpark has begun legal action over an alleged copycat scheme in Dubai.
Boxpark’s lawyers have written to Meraas Holding, which is reportedly owned by Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum, demanding that it immediately ceases and desists from using the Boxpark name in connection with its proposed container retail development.
Boxpark chief executive and founder Roger Wade said: “Dubai and Sheik Mohammed have developed an excellent business relationship with the UK. We are confident that Sheik Mohammed and the Dubai Government would not actively look to copy our established brand, and we are appealing to the Dubai Government and Sheik Mohammed to encourage Meraas to comply with our reasonable demands.”
The Dubai complex was due to open on February 15. The UAE is not covered by the Madrid International Trademark System, and trademarks are registered locally in the UAE.
Meeras Holdings has not yet responded to requests for comment.