Streetwear brand Brakeburn will introduce knitwear,women’s swimwear, tunics and blazers for the first time for spring 15 after bolstering its design team.
The brand, best known for its printed jersey T-shirts, will develop the new categories having recruited Briony Yeates, former womenswear and kidswear designer at womenswear chain Mistral , as head of design.
Yeates worked at Mistral – which has stores in the Midlands, East, Southeast and Southwest of England – from April 2010 until November 2013, and will oversee the design of both menswear and womenswear at Brakeburn.
Brand manager Joe Harrison said Yeates’ experience in womenswear would “bring innovation”.
“Our current collection stands at 70% jersey and 30% woven fabrics but we see this ratio flipping in a few seasons as we develop new product lines. It’s about growing Brakeburn as a lifestyle brand and Briony has brought great contacts with her,” he said.
The brand, which at present has 600 doors in the UK, is expanding into four Fenwick stores and 25 Cotswold Outdoor stores for spring 14.
“We were originally supposed to trial in seven Cotswold stores but when it saw the line it wanted to roll it out further. We are also meeting with Next to discuss launching in its catalogue but it has to be right for us,” Harrison said.
However, he emphasised that independents would remain central to the business: “They have backed us from the start so they are our number one priority.”