Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Brand Alley sales swell 60% in 2011

Brand Alley sales soared 60% in its full year to December 31, 2011.

Revenue rose to £28.9m over the year, driven by its growing customer base. Member numbers jumped 43% in 2011 with 160,000 new customers joining the private sales site.

The etailer, which sells luxury fashion, beauty and homewares at discounted prices, is targeting a 40% sales uplift in its current year.

Brand Alley chief executive Rob Feldmann said: “Our ongoing growth has been driven by the consumer need for value, quality products at a great price. The emergence of the savvy shopper certainly shows no sign of declining with the ONS recently confirming that one pound in every ten is now spent online.”

Social media generated 5% of revenue in the final quarter of last year, with £450,000 of sales coming from Facebook.

The retailer, which launched a mobile-friendly site in February this year, expects 20% of sales to come via the channel.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.