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Brand Lab hires ex-Burberry menswear exec

Former menswear sales manager at Burberry, Matt Cooper, has joined online fashion wholesale platform Brand Lab as its director of menswear.

Cooper joined Burberry in 1999 as UK sales manager for menswear, a position he held for four years. He then rejoined the brand in 2007 as head of international sales for golf, before moving to the position of menswear sales manager a year later. He left Burberry in 2009. 

He was also previously UK brand sales manager at YSL Pour Homme from 2005 until 2006, and worked for Aquascutum and Gianfranco Ferre prior to that.

Since 2015, Cooper has been working as a consultant advising brands on production and sales.

Cooper said: “I am really looking forward to helping Brand Lab boost its menswear section, using my experience and network of contacts to attract even more high-profile brands and buyers. I’ve been so impressed with the calibre of the Brand Lab platform and I’m sure I can attract buyers and brands of a similar calibre.”

Brand Lab chairman Dan O’Connell added: “Matt is the latest in a series of high-profile appointments for us, and we are really excited about what he can bring to Brand Lab. As we move towards a period of international expansion next year, Matt’s contacts and networking skills will be invaluable.”

Earlier this year former Moss Bros chief executive Rowland Gee joined the board of Brand Lab as an advisor, and ex-head of UK sales at Burberry, Amanda Osborne, was hired to lead its international business development team.

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