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Brand shortlist unveiled for Drapers Fashion Awards 2011

The shortlist of brands nominated for the 2011 Drapers Fashion Awards has been unveiled today.

Finalists in the brand category were selected across four categories by a panel of expert Drapers journalists in what proved to be a highly competitive field of entrants from across the branded fashion sector.

The awards, due to take place this year at the prestigious Grosvenor House Hotel on London’s Park Lane on November 16, celebrate the very best in today’s fast moving fashion retail business, from the newest indie to the most successful multiple operator and recognise the talent behind the business success stories.

The shortlist for the retailer categories were announced on September 2 but the finalists in the brand category were not officially unveiled until this morning.

Caroline Nodder, Drapers editor-in-chief, said: “Congratulations to all the brands who are shortlisted in this year’s Drapers Fashion Awards, they join the other finalists in the retail categories to complete this year’s list. The Drapers team is out on the road as we speak visiting and researching finalists in preparation for the meeting of our expert panel of judges towards the end of October. To have got this far is a real cause for celebration and I wish all our shortlisted brands and retailers the very best of luck in the next stages.”


The shortlist - Brands

Short Order / Quick Response Brand of the Year

Lazy Oaf

Little Mistress



Ruby Rocks



Menswear Brand of the Year

Lyle & Scott

Pretty Green

Without Prejudice

Ben Sherman

DS Dundee

Farah Vintage


Womenswear Brand of the Year

Almost Famous

Day Birger et Mikkelsen






Young Fashion Brand of the Year


Duck & Cover


Fred Perry


Original Penguin

Readers' comments (1)

  • Without Prejudice is a wicked shout for menswear brand of the year along with Ben Sherman going to be a close call. Womens has to be Almost Famous for me they have had a great year so far.

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