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Brand watch: Meghan Fabulous

Glamour and celebrity underpin US womenswear label Meghan Fabulous, with vivid colour, prints and embellishment ensuring it is certainly not suitable for shrinking violets.

Designed by Meghan Noland, the brand is stocked in major US department stores and boutiques including Nordstrom and Neiman Marcus. It has a keen celebrity following and has been sported by Angelina Jolie, Nicole Kidman and Dita Von Teese among others. In addition, the brand has graced the editorial pages of US editions of In Style, Harper’s Bazaar, Elle and Vogue.

“I design for women that want a fabulous outfit for every occasion,” explains Noland. “She wants attention and to stand out from the crowd. It is sexy, fun, edgy and sophisticated and makes women feel special.”

This allure has caught the eye of more than 50 UK stockists since 2006, including etailer Asos and department stores Fenwick and Harrods. The brand is planning to open a concept called Meghan Loft in Harrods’ London Knightsbridge store, with early 2009 marked for the opening.

“The space will be a custom branded shop-in-shop within young fashion area Way In at Harrods,” says Noland. “It will set the look for future Meghan boutiques worldwide.”
She explains that the success of the past two years is ensuring the UK is becoming a significant market for the brand. “The UK buyers get my style as my clothes invoke feelings of sunshine and warmth.”

The brand’s UK sales agent Daniela Miraglia believes it appeals to a wide array of ages. “It suits fashion-hungry 18-year-olds and yummy-mummys at 40. The cuts are flattering with flowing dresses and kaftan shapes, meaning there is no pinching in.”

Miraglia says the price point is accessible, suggesting it sits alongside brands such as Antik Batik, Touch Luxe and Manoush. “Even over recent seasons which were dominated by floral prints, the designs still stood out on a rail,” she claims.

Certainly, the brand offers attention-grabbing dresses which come in short and maxi styles, flowing tops and tunics, with sheers, silks, lace, beading and jewels all in the mix. The spring 09 look is inspired by butterflies and kaleidoscopic colours. “The butterfly and its evolution represent the freedom to float into new adventures and ideas,” says Noland.

Between 10 and 12 collections are offered per year, including spring, autumn, holiday and resort ranges. Prices range from £49 up to £550 for a red carpet gown.
“The collection will eventually grow into other areas such as footwear, bags, and accessories,” says Noland. “I also want to expand into different lines for children and men.”

Miraglia is happy with the brand’s UK progress, but has her sights set on expansion. “The strategy is to continue growing the brand in UK outlets. Ultimately, the plan is to open Meghan stores in the UK,” she says.

Meghan Fabulous 020 7636 6063
www.meghanfabulous.com

Essentials:
2006: The year Meghan Fabulous launched in the UK
2009: The year the brand aims to expand into new international markets
£49: Entry price for the brand’s collection

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