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Brands and buyers praise 'relevant' Jacket Required

Menswear brands welcomed the upbeat atmosphere and “relevant” show format at Jacket Required, as the second day of the event at the Old Truman Brewery in east London came to a close on Thursday (February 5).

Although footfall was slightly lower than the first day of the two-day show, the mood was positive, with many exhibitors noting an improved enthusiasm and high turnout of buyers. 

“It’s been a much higher calibre of buyer here this time and it seems like there’s a more confidence in the independent accounts now,” said Liam Ormonde, business development manager at denim brand Lee Jeans. “These are the tried and tested accounts that have stood the test of time. There’s been a really good atmosphere and everyone seems happy with where the business is going.”

“I can’t remember the time when the UK was as relevant as it is now,” said Simon Walker, director of apparel sales at Swiss brand Victorinox. “I think the industry has really got behind this show and there has been the whole gamut of retailers here over the past two days so it has been great exposure for us.”

“We’ve been writing orders and the feedback on the new collections has been great,” said Donna Robinson, sales manager at footwear agency Bad Pennie, which was showcasing Ellesse, Sergio Tacchini, Etonic and Crep Protect. “Sports casual is bang on trend so it’s a very easy sell. The whole look is going a lot cleaner now.”

Kevin Coad, key account manager for Swedish label Cheap Monday, said the second day was a bit quieter than the first, but he had seen some good retailers he hasn’t in a while. 

“I think trade shows are becoming more country relevant now, so Berlin is good for Germany, Paris for France and so on,” he said. “This is a really good meeting point for the UK menswear industry.”

“Today has been a bit quieter, but we’ve seen a lot of independents that we don’t deal with already from up and down the country,” said Ester Busley, marketing and administration co-ordinate at the British Belt Company. “Overall it seems busier than last season, when we showed here for the first time, and we’re happy.”

“It’s been a good event for us and there’s lots of things around that suddenly look fresh again, such as Clarks,” said Alan Hodgkiss, managing director of casualwear chain Scott’s. “It’s good to see a British show getting relevant again.”​

However, one UK buyer who did not want to be named, said: “It felt a bit same-y this season and there were some brands that you know you are going to see everywhere. It used to feel a bit more select, somehow.”

 

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