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Brands beat a path to Boxpark

Superdry, Diesel (pictured) and Calvin Klein are among the brands that have signed up to open in the world’s first pop-up mall, Boxpark.

The mall, which is the brainchild of Roger Wade, founder of streetwear brand Boxfresh, will open in Shoreditch, east London, in August.

With almost 40 brands confirmed, the development is 90% let. Meanwhile, Wade said the launch of the Boxpark trade show had been postponed until January instead of August, for when it was initially scheduled, to enable the retail offer to bed down.

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