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Brands bouyant on opening day of Pure's 30th season

Brands and buyers at womenswear trade show Pure London and younger directional show Pure Spirit were in a bouyant mood yesterday on the opening day of the 30th season of the show.

This edition saw the show split across two venues for the second time with Pure London remaining at London’s Olympia while its younger directional sister show, Pure Spirit stayed at Earl’s Court to co-locate alongside menswear show Stitch.

Pure London, which is organised by Drapers’ publisher Emap, said that visitor numbers were up on the opening day of the show when compared with the opening day of the August edition last year. Organisers also added that there were more visitors going to both venues than the February edition, when the venues were split for the first time.

Over 1,100 brands exhibited across the two shows and those exhibiting were in a positive mood with most saying they had had a busy first day, with brands at Pure Spirit being particularly upbeat.

Mark Ashton owner of young fashion brand Little Mistress said: “I had a three seater sofa on my stand this morning and I had to get the organisers to take it away because we’ve been that busy, there just wasn’t space for it.

“I think if you have got the right product, you can still do really well at shows like this, despite the economic climate.”

Catrin Sian owner of young fashion brand Maggie + Me added: “It was our first time showing at Pure last season and since then we have grown in size and need to double the size of our stand. We have been non stop since the doors opened at 9.30am. We have seen lots of independents and have opened lots of new key accounts.”

Buyers at the two venues said they were using the show as an opportunity to find new brands and most seemed happy with the quality of brands present.

Jeanette Callard manager of mainstream womenswear indie Timeless in Spain said: “This is my second season at Pure. I came in February with a friend and decided to return here to buy womenswear for my shop in Spain. I have bought from a few brands that I know of and am eager to find new hot labels to add to my radar.”

Carol Small owner of young fashion indie Zigzag in Bristol added: “We are really pleased as we have picked up a lot of new ranges and placed lots of orders.”

This is the last time the shows will be at separate venues following the news that Pure London and Pure Spirit will co-locate under on roof again at London Olympia from the February 2012 edition from February 12-14, 2012.

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