The athleisure sector is booming. A quick Google search reveals that the phrase “athleisure” was first used in 1976 on an advert for trainers. But in more recent years several factors have come together to accelerate this trend and push it to the forefront of the fashion industry.
Brands eye Asian markets at inaugural Pure Shanghai
22 October 2014 By Ben Cooper
Eighteen UK women’s fashion brands were among a raft of international exhibitors at the first ever Pure Shanghai show, which ran from Monday to Wednesday this week at the New International Expo Centre.