Brands and agents are hoping for a strong turnout at the launch of new womenswear trade show Scoop London this weekend, even though it is late in the season for UK buyers.
Scoop London will take place on September 20-22 at the Saatchi Gallery on the King’s Road, featuring collections from international designers and emerging British designers.
It will share transport and registration with London Fashion Week to help UK and international buyers attend both events. London Fashion Week will run from September 18-22 at its new home, the Brewer Street car park in Soho.
Amber Wood, director at agency Emslie Creative, which will show accessories label Matt and Nat at Scoop London, said: “We have arranged appointments with UK department stores, independents and international buyers. I’d like to think the link with LFW will help with footfall, but you can never predict with trade shows.”
Anna Duncan, wholesale and brand manager at agency Claret Showroom, which is exhibiting six brands at the show, said: “We did Scoop in August and saw a lot of UK indies there, so we’re looking for an international crowd this time.”
Shaz Tabrizi, casual contemporary sales director at RainbowWave, which is showing Ancient Greek Sandals, Bella Freud, Masscob and Lem Lem at Scoop London, said: “The brands we are showing have lower entry price points than some of our other collections, so we want to widen their reach in indies outside London. I think the tie-up with LFW will help draw people in, as they will be in a buying mindset.”
However, some exhibitors were concerned the show falls too late in the season for UK buyers.
Hina Moss, founder of womenswear label Kirei, which is launching at Scoop London, said: “We hope independents and department stores as well ecommerce sites come and see us and don’t feel it is too late to buy ranges.”
UK independents Drapers spoke to this week confirmed they had done most of their buying, but were planning to attend Scoop London regardless.
Deryane Tadd, owner of Drapers Awards-winning indie The Dressing Room in St Albans, said: “At this point in the season you have your buying done, but you can always find a bit of budget for a special find.
“It’s also good to get out there and have a look to find inspiration.”
Pamela Shiffer, owner of the eponymous London womenswear indie, said: “I’m finished buying at this stage but, if I find something that ticks a box, I would hold some budget back for next season.”
However, the owner of a premium womenswear retailer in the northwest of England told Drapers she had no intention of going: “September is our busiest month sales wise and it’s important I’m in the shop during key trading periods.”