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Brands optimistic at London Edge

Exhibitors at alternative trade show London Edge were feeling optimistic for the autumn 15 buying season, despite a quieter day on Monday (February 2).  

Brands told Drapers that Sunday, the first day of the three-day show at London’s Olympia, was “very busy”, with buyer numbers dropping off on Monday but orders still being written.  

Julia Metz, designer and general manager of UK brand Collectif, said: “The show is always very busy for us, but today is a little slower. Sunday is usually busier as that’s when the indies come but we have written a lot of orders on the stand today as well. We’ve seen existing customers from France, Germany, Norway, Sweden and the UK.”  

House of Intelligence, a Dorset-based men’s and women’s wear brand that was showing at London Edge for the first time, had a very positive reaction from visitors on Sunday and Monday (February 2 and 3).  

Managing director Charlie Pumford said: “We have had lots of interest from independent retailers so far, so we will be back next season. Monday was quieter than Sunday but I’m told that’s normal for the show.”  

Chris Anderson, international sales manager for US brand Iron Fist, said: “We had an awesome day on Sunday with lots of accounts from Australia, Germany and the UK. It was a bit quieter today (February 2) but are coming to see us tomorrow so we’re happy.”  

London Edge director Carole Hunter said: “It has been really good so far – lots of positive feedback from the exhibitors. Sunday was busier than today [Monday], but it always is. Our preliminary footfall figures show that we are up on last season and this time last year.” 


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