Brands that paid deposits for the cancelled autumn 15 edition of Bread & Butter have told Drapers they are owed “thousands of pounds” following the trade show’s fall into administration in December.
It comes after B&B’s administrators announced on January 22 that they intend to run the Berlin show in its old Tempelhof Airport location in July. The spring 16 edition will be on an earlier dateline, from July 2-4. Exhibition prices will be lower per square metre, B&B has said.
However, some questioned whether brands would be willing to pay to show at B&B, as several exhibitors that paid deposits for this season’s cancelled event, due to take place at Tempelhof on January 19-21, have so far been left out of pocket.
One brand’s marketing manager was told she would have to wait until March to find out if it will be refunded: “We’ve been left hanging. We are owed thousands of pounds; the deposit is 50% of the stall amount. Everything is in the hands of the receivers, so we will have to wait and see.”
One brand manager, who exhibited at B&B last season, said: “It’s unbelievable. Luckily we hadn’t paid a deposit as we had already decided to go elsewhere, but one of the German brands is owed £70,000. And now they are running another show without paying their debts? Obviously those who have been burned won’t be back.”
During the Berlin shows last week, B&B held a small event, called Back to the Street, at its head office on Münzstrasse. It featured 45 brands, most of which sell to B&B founder Karl-Heinz Müller’s own 14oz stores.
Müller said he was encouraged by positive feedback about the event: “Despite all turbulences, we were confronted with a wave of sympathy.”
But the sales manager of one brand, which paid a deposit for the main show, said: “We weren’t even contacted about the small show and they still have our deposit. They owe us £10,000. We won’t work with them again; there’s no trust.”
Brockdorff and Müller declined to comment.