Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Brands to piggyback Asos’s etail operation

Asos is teaming up with smaller young fashion brands without a transactional website to offer them an online presence.

The etailer is offering a web fulfilment service hosting transactional online operations for brands via its own website.

The service is free for brands and Asos hopes to gain sales for itself from customers who will be redirected from the brands’ own non-transactional sites.

Young fashion labels Religion and Ringspun have already signed up with Asos. Both brands are already stocked by the etailer but the collaboration means that Asos will buy deeper into their collections to offer shoppers a fuller range.

Asos product and trading director Robert Bready said that brands which need transactional web presences but lack the infrastructure to develop them had approached Asos.

“Brands know they need a presence but there is a cost and it pulls them away from their core focus,” he said. “We have got the systems and knowledge to do it. We will also buy more product from the brands.”

Religion will add a ‘Shop with Asos’ button to its website and Ringspun has taken images of its product sold at Asos and used them on its own website.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.