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Brands up in arms as Pitti Uomo relocates 50 menswear stands

More than 30 UK brands are considering pulling out of menswear show Pitti Uomo after being relocated from their usual hall.

About 50 brands, including Mark Powell London and Pantherella, have been moved from the Nazioni building to the basement of the main hall in a "category reorganisation" a month before the Florence show.

British Menswear Guild vice chairman Oscar Udeshi, who represents several of the brands, said he was meeting with Pitti Immagine boss Raffaello Napoleone as Drapers went to press. "We are dismayed it has made a decision without consulting us," he said. "We want compensation for the short notice, and the moving and reprinting costs. Pulling out has been talked about."

All the brands affected have already paid about EUR221 (£151) per sq m for stands. Mark Powell of Mark Powell London said: "I don't know if it will be a bad move, but the way Pitti Immagine has gone about it is out of order."

Richard Kew, consultant for accessories brand Albert Thurston, said: "Our new position won't fit our stand - we will have to rebuild it. But Pitti has taken our money first."

Many brands said they were concerned about lower footfall and the basement-style feel of the new area, despite it typically housing brands such as Pal Zileri.

Pitti Immagine said it was aware of the situation.

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