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Brands welcome Bright sale and weigh up B&B alternatives

Streetwear brands have welcomed the news that Berlin trade show Bright has been acquired by Premium Group, organiser of exhibitions Premium and Seek.

Bright founders Marco Asilm and Thomas Martini have sold their shares to Premium Group, but will continue to act as managing directors of the streetwear show.

Bright moved to sit beside menswear exhibition Seek at Arena Berlin for the spring 16 edition and this setup will continue following the deal. The two shows will remain independent.

Bav Samani, director of British streetwear label Hype, which exhibits at Bright, said: “It’s a good idea to have everyone under one roof. The fact that we were beside Seek this season helped boost footfall; it encouraged buyers who wouldn’t normally come to Bright to have a look.”

Max Baines, commercial director of accessories brand Mi-Pac, agreed: “The fact that Bright was beside Seek meant that no one could miss us; it was a great success. When shows are located together it always helps.”

Jörg Arntz, chief operating officer of Premium Group, said: “With the influential [mainly womenswear show] Premium on one hand and Bright and Seek on the other, we are strengthening Berlin’s reputation as a fashion hub while taking the lead with a powerful, progressive menswear selection.”

Brands and buyers reported a rise in footfall at Bright, Seek, Premium and mainstream fair Panorama, compared to previous seasons, as buyers abandoned the much-reduced Bread & Butter. The shows ran on overlapping dates between July 7 and 10.

One B&B exhibitor told Drapers the show was “a disaster, shameful and really saddening”.

“I was so disappointed, especially when you compare the show to 10 years ago. They had promised us a larger selection of brands would be there but the halls were empty. The few buyers that were there only stayed 20 minutes. Shame on them for putting on such a bad show.”

He added: “We will endeavour to sign up to Panorama next season. There was a great buzz there and the layout was inspiring.”

Paul Alger, director of international affairs at UK Fashion & Textile Association, which gave 19 UK brands grants to exhibit at various shows in Berlin, said Premium and Seek were the big winners of the season.

“They had a great start and were very busy across the three days,” he said.

“However, British buyers were conspicuous by their absence. There is no doubt the German shows are becoming more domestic and less international. It is a knock-on effect from the demise of B&B; we are seeing some serious German buyers but less of those important Japanese and Russian buyers.”

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