Brands praised the profile opportunities at London Collections: Men Designer Showrooms yesterday as the event thrust the UK menswear industry into the press spotlight, although commercial opportunities were felt to be limited.
“The opening day [Friday] was the busiest and we’ve seen a steady trickle of people, including some buyers from Browns and Fenwick Brent Cross and Bond Street, as well as a lot of press, bloggers and stylists,” said James Hall, UK sales manager at men’s outerwear and lifestyle label Gloverall, which was exhibiting as part of the ready-to-wear collections at the Hospital Club in London.
Matthew Moore, co-founder of contemporary menswear label ADYN, said: “We’re not expecting to do any business here – we’re here for the profile and we’re pleased with how it has been so far.”
Ben Mellis, co-founder of swim short and lifestyle brand Leo Joseph, said: “This is our first main wholesale season and we’ve seen buyers from Liberty and Flannels, but it has been quite quiet while the presentations are on.
“We were expecting more buyers, but the press contingent has been strong,” said Ann Cunliffe, head of global wholesale at The Cambridge Satchel Company. “It has been good to showcase our new dedicated men’s collections.”