British luxury brand Burberry is being sued for using an image of American actor Humphrey Bogart across its social media platforms.
According to The Telegraph, Bogart’s son, Stephen, filed a lawsuit in April seeking unspecified damages and claimed that Burberry illegally used an image of Bogart wearing a trench coat in the film Casablanca to promote its products.
The image of Bogart was used across Burberry’s Twitter and Facebook pages in a historical timeline of the brand.
The brand filed a counter claim last month in which they said the use of the image wasn’t directly connected to selling its merchandise and also said that a license fee for the image was paid for photo agency Corbis.
In a statement Stephen Bogart said: “This is such an incredibly disappointing and disrespectful action by Burberry. It is important brands are not allowed to commercially use my father’s name or image without our permission.”
In further reports, however, Stephen Bogart claimed that the trench coat may not have been made by Burberry and could be a coat made by Aquascutum.
The case is ongoing.