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Bratz is revived with three stores

Kidswear mini-chain Bratz has been rescued from administration by owner Bahram Parinchy.

Parinchy said he had bought three of the chain's six stores, in Liverpool, Solihull and Leamington Spa in Warwickshire, from administrators.

He said: "We're working to the same strategy and with the same suppliers, but on a much smaller scale."

Parinchy, who blamed high rents for Bratz's collapse in May this year, said he was "disappointed" with landlords' terms. "So many retailers are finding it hard to keep up with increasing rent rates," he said.

He added that he was in talks with selected fashion multiples, but it is unclear whether the discussions centre around consultancy roles or a joint venture.

Bratz's previous store portfolio included sites in Sheffield, Manchester and Birmingham. It was named Independent Kidswear Retailer of the Year at last year's Drapers Awards.

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