Lingerie retailer Bravissimo has launched its first ever L cup bra.
It launched the KK cup size two years ago and has now launched its Alana bra in the new cup size. It is available in black, nude, white and pink. The bra went on sale yesterday (January 20) and retails at £26.
A spokesperson for Bravissimo said: “This might sound a bit over the top but it is easy to underestimate how much your figure, the way your clothes look and the way you feel about yourself can be transformed by the right bra.”
The retailer said it would gauge reaction to the L cup Alana and then look into introducing the larger size into its printed and fashion ranges.