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Bravissimo to open in Birmingham

Lingerie retailer Bravissimo is to open its first shop in Birmingham, on Cannon Street, in August.

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Bravissimo won the Best Use of Innovation award

The 3,500 sq ft store, a former TM Lewin shop, will feature the retailer’s full collection of lingerie, swimwear and nightwear for larger cup sizes across two floors.

The ground floor will contain product, while the lower ground floor will contain 18 fitting rooms and a large stock room. The shop will feature a new store design concept, the details of which have yet to be finalised.

Drapers Digital Award winner Bravissmo is relocating its shop in Liverpool from Bold Street to Liverpool One shopping centre this summer to take advantage of the area’s higher rate of footfall.

The Liverpool store will also feature the new shopfit. Bravissmo plans to update its 25 existing UK shops with the new design later this year.

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