Brazil is the most attractive emerging market for clothing retailers, according to a study released today.
AT Kearney’s Global Retail Apparel Index said that Brazil’s high spend on clothing and shoppers’ tastes for trends made it the most attractive emerging market.
Brazil came ahead of China and India in the study, which uses 10 factors to rank the top 30 emerging markets for clothing retail investments.
Brazil’s clothing market is growing at more than 7% annually and is estimated at $37.2 billion (£18.9bn), according to the study.
It is the first time AT Kearney has published a ranking specifically for clothing retailers.
AT Kearney partner Hana Ben-Shabat said: “There is great potential for global apparel retailers to succeed in Brazil. Brazil is the most attractive apparel market for reasons of demographics and demand.”