Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

BRC announces new vegan guidelines

The British Retail Consortium has set out new guidelines to ensure vegan fashion products are 100% cruelty-free. 

Under the guidelines, retailers should not claim a product is sustainable simply because it is “vegan”. Additionally, a “vegan” label should only be used for products providing an alternative to something that is usually made with animal-derived materials or ingredients. 

Businesses are advised to examine every material used in a product including the ingredients of glues, dyes and waxes, says BRC sustainability policy adviser Leah Riley Brown: “Veganism is not just growing in food but in fashion too, as consumers look for products that cater to both their diets and their beliefs. Classing a product as vegan means not just ruling out the use of leather and wool but also many glues, dyes, and other animal-derived materials.

“To help tackle these challenges, the BRC and its members have published the Voluntary Guideline on Veganism in Fashion with the aim of providing consumers with the level of assurance that any vegan product can be purchased with confidence.”

The guidance provides a matrix for retailers when working towards creating vegan products, and a directory of non-vegan products.

A spokesman from Missguided told Drapers: “We’ve seen interest in vegan fashion rise dramatically and are actively looking at including many more vegan items in our range. This is why we are supporting the BRC’s Voluntary Guideline on Veganism in Fashion, because we believe our customers should have the utmost confidence in what they purchase.”

Monique Leeuwenburgh, head of product development for Marks & Spencer clothing and home, said: “At M&S, we’re constantly listening to feedback from our customers to respond to growing trends. After seeing increasing demand from customers for vegan alternatives last year, we worked with our suppliers to ensure our synthetic footwear and accessories were 100% vegan-friendly and designed to our great quality standards. We’re continuing to see strong customer demand this year with our best-selling handbag being the vegan-friendly Soft Buckle Tote.”


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.