The British Retail Consortium (BRC) has launched a Grenfell Tower Retail Appeal to raise funds for those affected by the fire in west London last month.
The blaze at the tower block on 14 June left an estimated 80 people dead and hundreds homeless.
Helen Dickinson, chief executive of the BRC, said: “Like everyone across the country, we were shocked by the devastating Grenfell Tower fire. Lives have been lost, scores of people were injured and homes were destroyed. Our thoughts are with the families and friends of those who died and those awaiting news of loved ones.
“We are aware that many individual retailers are supporting the victims and their families in many different ways and we too are keen to help.”
The appeal is in partnership with Retail Trust and Retail Week.