Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

BRC launches new careers initiative

The British Retail Consortium (BRC) has launched a new initiative called Rethink Retail, which seeks to educate people about the evolving opportunities to carve out a career in the sector.

The Rethink Retail website showcases a diverse range of roles split into six areas: experience; research and development; product management; innovation; customer; and community. Under each section are several video interviews with people working in retail. 

The initiative is supported by retailers including Marks & Spencer, the John Lewis Partnership and Shop Direct.

“We want to tell the stories that will inspire people to consider a career in retail,” said BRC chief executive Helen Dickinson at the launch event in London today. “Many of these roles are hidden to the outside world – people wouldn’t think about them when shopping.”

“Telling stories is vital to make retail come alive as a career choice,” added Max Benson, CEO of Everywoman, a membership organisation that champions the advancement of women in business to close the gender pay gap.

The BRC is also working with schools, colleges and universities across the UK to raise awareness of the opportunities in retail. 

BRC chairman Richard Pennycook said: ”Business has not been close enough to the education system, so to some extent we get the candidates we deserve. We must get involved in the conversation earlier with schools, so kids are interested in a career in retail. 

”Retail is infectious. When people get into it they tend to stay – it’s an interesting career. But at a national level we don’t punch our weight. The perception of us as a sector not as good as it could be. Rethink Retail is about being more structured, and having a voice.

“This has never been more important because of the digital revolution. There’s a risk in terms of the number of jobs in retail, but an opportunity when it comes to the quality. New roles are being created. We have to be clear on our narrative: we can help people [understand the opportunities in retail] by bringing these roles to life through stories.”


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.