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Bread & Butter axes kidswear show

Streetwear show Bread & Butter has called off its kidswear show due to lack of demand and a date clash with Italian kidswear show Pitti Bimbo.

Kids Camp first took place in July with 45 brands exhibiting at the show. However Bread & Butter said only 40 brands so far have committed to the show and admitted “several important brands” had yet to confirm or had cancelled showing at the event.

Karl-Heinz Müller, managing director of Bread & Butter said: “I have to admit that some unfortunate errors were made. For example I cannot ignore the overlapping of our dates with the Pitti Bimbo, which is at present the biggest kidswear fair in Europe and the kick-off to the new season. The pricing, scheduling and the nature and location of the event all have to be reconsidered.”

However Müller said the kidswear industry still needs a strong platform in Central Europe and said it will present a revised concept of the show at the end of November in Berlin.

He said: “We would like to invite the kidswear brands, agencies and retailers in question, as well as the trade press. Our aim is to hear as many opinions from the segment as possible, which we can incorporate into the project. We will announce the date soon and then send out invitations.”

The next edition of Bread & Butter runs from January 19-21.

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