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Bread & Butter Berlin cancelled

The January edition of Bread & Butter Berlin has been cancelled, founder and managing director Karl-Heinz Müller has confirmed.

In a statement sent out moments ago, Müller said: “Not least due to self-inflicted turbulences, we have not been able to motivate a sufficient number of exhibitors to participate this season.

“I am convinced of the fact that our success concept cannot be continued by repeating the past. Maybe something great has to end so that something new can arise. Our whole fashion industry is at a point of radical change. This is why challenges of the future have to be met with new solutions.

“For now, I would like to express my gratitude to all those who have supported and accompanied us in the last 14 years, above all to my numerous long-term employees and business partners. I owe special thanks to those in charge in the cities of Berlin and Barcelona. This is not the end. We will return.”

Drapers understands that B&B is refunding deposits to brands that had signed up for the show.

Readers' comments (7)

  • No surprise and partially self inflicted, but there is a wider issue in that we create shows that on the whole aren't needed.

    There needs to be whole reappraisal of the relationship between brand and retailer and shows such as B&B are no longer relevant in the overall scheme of things.

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  • The trouble was it became an event not a business show controlled by the big brands.
    As the saying goes"he will be back that's for sure" Berlin is still a great venue for quality retailers .

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  • A magnanimous and honorable way to bow out.!
    The end of the year and the end of an era.
    The Fashion Industry owe Karl Heinz Muller the greatest respect for having the passion and forethought for creating what was the most exciting fashion exhibition on the planet!

    He is right about the change blowing through our industry and we all need more like Muller!

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  • I think Muller was living in the past and sadly he represents the majority of the trade. Everything has to have a reason for being and B&B finally didn't have one.

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  • He was an innovator, bold and brave and put on the best feelgood show in the world. At its peak, the show was almost perfect, amazingly exciting and encouraging the fashion industry to feel supremely confident in itself. Bravo for that! But of course it was never an order writing show, and eventually one has to question the value of exhibiting.
    Nothing lasts forever and eventually he lost the plot. the writing has been on the wall for a couple of years with the depletion of the major denim brands. G-Star appears to have been loyal. But without denim momentum - you're sunk. It's all a bit sad as the other Berlin shows are a pale, pale comparison to the fun and energy of B&B.

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  • Wasn't it only a couple of years ago Mr Muller told some Brands they weren't welcome.
    How the mighty fall!

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  • MAB. IMBEX, 40 DEGREES, and now B.B. They all have and had their moments, that's why Pitti is so Important to the Menswear Industry
    Evolution not Revolution it might be boring but it now covers all aspects of the sector .Quality, quality you can't beat it!

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