Bread & Butter has issued a breakdown of attendance at last week’s Berlin event but said it would no longer publish total visitor numbers because the records were “irrelevant”.
Bread & Butter Berlin said that just over a third of its visitors came from the German domestic market.
UK visitors made up 7% of overall attendance (see table below for a full breakdown).
Bread & Butter managing director Karl-Heinz Müller hailed the return to Berlin a complete success and said that the quality of visitors to the show was better than it ever had been before.
He said: “The return to Berlin was the right decision at the right time. In Barcelona, Bread & Butter advanced to become the internationally leading trade show - now, we have brought this strength back to Berlin with us.”
Müller added: “From now on, we will not publish our absolute visitor numbers anymore, visitor records are irrelevant. It is the quality of our exhibitors and visitors that comes first - and this is what we will continue to work on determinedly.”
“Everyone present at the last event witnessed the strength and force of Bread & Butter Berlin. Our exhibitors and visitors from all over the world were throughout satisfied with the event, even euphoric.”
Müller went on: “All in all, we are more than satisfied with the result, but we will not rest on our laurels. The exhibitor portfolio will be further extended in the already fixed areas. Numerous top-quality brands and labels have already confirmed their participation for January 2010.”
This weeks’ Drapers magazine will feature a full report from the streetwear show.
|Country||% of attendance|
|Eastern Europe and Russia||4%|
|US, Canada, Brazil, South Korea, Australia, Hong Kong, China and India||6%|