Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Bread & Butter Berlin releases visitor breakdown

Bread & Butter has issued a breakdown of attendance at last week’s Berlin event but said it would no longer publish total visitor numbers because the records were “irrelevant”.

Bread & Butter Berlin said that just over a third of its visitors came from the German domestic market.

UK visitors made up 7% of overall attendance (see table below for a full breakdown).

Bread & Butter managing director Karl-Heinz Müller hailed the return to Berlin a complete success and said that the quality of visitors to the show was better than it ever had been before.

He said: “The return to Berlin was the right decision at the right time. In Barcelona, Bread & Butter advanced to become the internationally leading trade show - now, we have brought this strength back to Berlin with us.”

Müller added: “From now on, we will not publish our absolute visitor numbers anymore, visitor records are irrelevant. It is the quality of our exhibitors and visitors that comes first - and this is what we will continue to work on determinedly.”

“Everyone present at the last event witnessed the strength and force of Bread & Butter Berlin. Our exhibitors and visitors from all over the world were throughout satisfied with the event, even euphoric.”

Müller went on: “All in all, we are more than satisfied with the result, but we will not rest on our laurels. The exhibitor portfolio will be further extended in the already fixed areas. Numerous top-quality brands and labels have already confirmed their participation for January 2010.”

This weeks’ Drapers magazine will feature a full report from the streetwear show.


Country% of attendance
Eastern Europe and Russia4%
US, Canada, Brazil, South Korea, Australia, Hong Kong, China and India6%

Readers' comments (1)

  • So what Karl is saying is that the attendence wasn't very good compared to last year.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.