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Bread & Butter celebrates 'record' show

The organisers of Bread & Butter have celebrated a ‘record’ edition of the streetwear trade show and said that the number of UK buyers at the event in Berlin increased on the previous year.

Bread & Butter, which did not supply actual visitor figures for the show which took place at Berlin’s Tempelhof airport on January 19 to 21, said that 90,000 people had pre-registered for the event and that the overall number of visitors to the show had increased.

Bread & Butter president Karl-Heinz Müller, said: “We have broken all records with this edition of Bread & Butter: more visitors from even more countries and many extremely satisfied buyers. There was no sign of any financial crisis here.”

There was an increase in the proportion of British visitors to the autumn 11 edition, to comprise 8.7% of the total mix of attendees. British attendance comprised 7.2% for the January event last year.

Buyers including John Lewis, Asos and Midlands-based indie Diffusion were at the show which had more than 600 brands exhibiting.

Muller added: “We knew that the event would be very strong and international. The exhibitors are more than satisfied with their results, and are reporting a considerable increase in the number of international new customers and numerous order placements. Overall, nearly two thirds of our visitors came from abroad.”

The next Bread & Butter, which will celebrate the tradeshow’s 10th anniversary, will take place at Berlin’s Tempelhof airpot on July 6 – 8.

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