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Bread & Butter files for insolvency

Berlin trade show Bread & Butter has filed for insolvency following the cancellation of its January edition.

The trade show has appointed attorney Christian Graf Brockdorff as the preliminary receiver in the insolvency process.

Bread & Butter founder Karl-Heinz Müller said he was working on an alternative concept called Bread & Butter Back to the Street for January 2015. The “street guerrilla fair” idea includes building tents for bigger brands and giving smaller labels space in the Blue Yard (close to where Nudie, Edwin and Denham have stores), with food from the current Christmas market caterers and access to an ice rink.

The January edition of Bread & Butter Berlin was cancelled on December 9.

In a statement Müller said: “Many will understand how painful taking this step was for me. But due to legal obligations, I had no other choice. After the cancellation of our January event, we received an unexpected wave of encouragement and support. Therefore we are working on an alternative concept for January 2015.”

Brockdorff added: “At B&B, I have met a highly motivated team of specialists who have expressed their strong will to continue the company’s activities. This is why my team and I will offer our greatest possible support to this Berlin flagship company, in order to secure the financial recovery and the continuation of the business. This includes the execution of the event in January 2015.”

Müller’s 14oz stores and website, owned by the same company, will continue to trade.

Eric Musgrave, Drapers editorial director, comments: “This is sad news but not unexpected. When I accompanied Karl-Heinz Müller and his team to Seoul in September, he admitted to me that receivership might be an outcome if the January event was not a success. Following the recent cancellation of the show, the trapdoor obviously dropped open. Whether Bread & Butter could – or even should – be revived in the near future is a moot point. I am not sure anyone wants a ‘guerrilla street fair’ in Berlin as Müller has suggested. My friend Karl-Heinz might do well to stand back for a season or two and see how the land lies. As we went to press, there was no indication of whether the planned event in South Korea in September 2015 will happen. For now, let’s just remember what a brilliant and inspirational event Bread&Butter was for so many seasons.”


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