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Bread & Butter kicks off with upbeat mood

Young fashion trade show Bread & Butter got off to a steady start this morning with plenty of buyers braving the elements to get to Berlin.

The show’s location, Templehof Airport, which was open to the elements last season, has been closed up with a fabric wall and, despite freezing temperatures outside, the fair is bustling today with early-bird buyers and enthusiastic exhibitors.

Henleys creative director Simon Peters said: “The show is going to be really fantastic and the best retailers will be out here. It’s a fantastic location and at 200 sq m this is our biggest stand to date.”

Trends seen so far at the show include drop-crotch and harem denim silhouettes, light-washed and distressed denim finishes, checked shirts, chunky knits and sweats.

Bread & Butter runs from today until Friday. For a full trend report from the show, see Drapers January 30 issue.

Readers' comments (2)

  • Greay show, fantastic vibe, but alot has to be said about the exit organisation. Took 45 mins to reclaim our luggage from the wardrobe, and once outside, there were absolutely no taxis and around 200 people in the queue before us. The organisers have got to be better prepared I feel! Walked to the underground instead where chaos reigned as hardly any staff were available to help hundreds of weary buyers and queues to get tickets took 45 minutes again. Other than that, the show itself was brilliant! Desigual stand was jumping and the G-Star fashion show was off the hook again! Can't wait for the next one :)

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  • The weather didnt help the enormous queues! So many people were freezing. Makes it disappointing when the show itself was so good. We stayed late in the bar on site to try and avoid them!

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