Streetwear show Bread & Butter has promoted Sebastian Hennecke, previously director of sales and marketing, to vice-president with immediate effect.
In addition to his sales and marketing responsibilities, Hennecke will now also oversee the strategic direction of the creative and communications departments, as well as active guest management, which covers areas such as registration. He will work closely with Bread & Butter managing director, Karl-Heinz Müller.
Hennecke joined Bread & Butter eight years ago as sales managing, rising to director of sales and marketing last year.
Müller described Hennecke as “the next generation” of the show’s team and said his own role would not be changed as a result of his promotion. Hennecke will have the power to act as Müller’s “official, fully authorised representative”.