Berlin-based trade show Bread & Butter is planning to axe exhibitors for next season’s edition as part of a major overhaul of the show.
In a letter released today, B&B president Karl-Heinz Müller said while he was committed to the location, he was planning to drop “a number of existing, long-term exhibitors” .
Future exhibitors would be selected “even more carefully in the future”, he added.
Müller is planning to take the show back to its roots as a “tradeshow for selected brands”, he added. Over the next few days, show organisers will inform those brands that are being dropped.
“As of now, we will only accept brands and labels enjoying the necessary acceptance in the community, ” Müller wrote. “This applies to bigger brands, but also to smaller labels.”
The show, which will take place from January 15 to 17 next year, is being repositioned more generally, with hall concepts being restructured and new design areas created.
“The neighbourhoods will massively change,” Müller said. “I think this meets the demands of all parties involved.”
But he dismissed speculation about the location of the show being changed or sold, saying he was “very proud” of the company and selling was “beyond any question”.
For spring 13’s edition, which was held from July 4 to 6, UK attendance fell by 15% as footfall fell by almost 5%, with key brands such as Bench, Diesel and Replay shunning the show.
Organisers at B&B put the fall in attendance down to the tough economic situation.
In July it was announced the show would change the dates for its next edition running from Tuesday to Thursday instead of the usual Wednesday to Friday.