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Bread & Butter to grow next season after strong turnout

The mood was upbeat at Bread & Butter Barcelona last week, boosted by a stronger international turnout and the announcement of expansion plans for next season's show.

According to organisers, visitor numbers reached 91,000 over the three days, with most brands canvassed by Drapers saying they were pleased with the turnout.

UK independents were thin on the ground, which show sources attributed to slow trading in the UK. But overall visitor numbers were up 10%, according to organisers.

Peter Werth sales director David Summers said: "It's great to see more international visitors. We had new visitors from the Middle East and Japan who were showing an interest."

Steven Price Brown, UK managing director of footwear brand house GBMI, said all key UK multiples had made the trip. "Visitors this season were more interested in doing business," he said.

Young fashion brand Gio-Goi lured 4,000 visitors to its stand and is now considering several licensing deals as a result of the show.

Vicky Clayton, owner of independent Down the Line in Hayle, Cornwall, was visiting for the first time. "We're looking for new brands. This is a great show with a good mix," she said.

Streetwear label G-Star's UK sales manager Casper White said the show was busy, but there were fewer UK buyers. "We haven't seen the same percentage of UK buyers as last season, although the international presence was strong," he added.

Organiser Karl-Heinz Muller said he planned to increase the size of the fair from 1.1 million sq ft to 1.7m sq ft next season by adding two halls. The new areas will feature 100 brands and a mix of supply chain-based exhibitors, ranging from tanneries to laundries.

"We envision textiles, ingredients, laundries and finishing, as well as all relevant preliminary sectors," said Muller.

The next edition will be held on January 16-18 2008.

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