Troubled trade show Bread & Butter will run a “small show” in its head office at Münzstrasse 13, Berlin from January 19-21.
The event, which coincides with other Berlin tradeshows Seek, Premium and Panorama, will feature 30 to 40 labels including Denham, Gloverall, Nigel Cabourn and Nudie Jeans.
B&B had been due to hold the January edition in its usual location, Berlin Tempelhof Airport, but cancelled the show on December 9, filing for insolvency a week later.
Karl-Heinz Müller said: “I am very happy to welcome like-minded people to our home in order to showcase parts of their collections. We are looking forward to have a lot of guests from the industry, trade and press at our venue. On Tuesday evening, 20 January from 6 pm on there will be a get-together in the atrium of the Blue Yard. You are cordially invited.”
Last month B&B founder Müller said he was working on an alternative concept called Bread & Butter Back to the Street for January 2015, however it is understood this would have proved too costly. Hosting an event in B&B’s HQ was a cheaper option.
The “street guerrilla fair” idea included building tents for bigger brands and giving smaller labels space in the Blue Yard (close to where Nudie, Edwin and Denham have stores), with food from the current Christmas market caterers and access to an ice rink.