Bread & Butter is to introduce a womenswear hall to its show for the first time at its spring 14 edition in July.
Organisers have not yet approached potential exhibitors, and will be inviting “the relevant people” to attend a presentation in Berlin at the end of February, where the concept will be outlined in greater detail.
It will be housed in one of the hangars in Templehof, with space opening up as a result of the reduced number of exhibitors.
Speaking with Drapers, head of communications for B&B Danielle De Bie said the idea was to create a “progressive ladies concept, according to what we already do”.
She added: “Brands have told us in the past that they are interested, but we could not offer them the right environment – and that is what it’s all about. This creates the right opportunity, the right environment, for the relevant people.”
Potential exhibitors would include denim labels with a strong womenswear division, as well as womenswear brands themselves.
This July, B&B will also start charging a fee for certain attendees. De Bie said the fee would apply to “anyone who is not a buyer”, although organisers have not yet decided whether press will be charged.
Speaking at the launch in Berlin this afternoon, B&B founder and managing director Karl-Heinz Müller said: “With the additional revenues, we can offer more services and everybody knows that Bread & Butter always gives something back.”
For this edition, which runs until Thursday (January 17), some 560 brands are exhibiting, 88% of which are from outside Germany. Scandinavian labels will have the biggest presence, accounting for 19% of the total exhibitor tally, while brands from the US will make up 14%. With 13%, the UK has the third biggest presence.
Also at the launch, Muller introduced the new sales director Alexander Kernlinger and head of marketing Joey Elgersma, and thanked Sebastian Hennecke, who formally steps down on February 28, for his work over the past 10 years.
Hennecke is not being replaced, but his work will be spread throughout other members of the team.