Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Brent Cross owner to roll out visual search app trial

Property development company Hammerson has completed a trial of a new visual search app tool at its Brent Cross shopping centre in north London.

The Find Similar app has been developed with artificial intelligence-based tech solutions provider Cortexica to provide a convenient way for shoppers to browse products offered by retailers in shopping centres.

Users can take pictures of an item or upload images already saved on their phones to find exact or similar products stocked in stores across the centre. Once the user has selected their chosen product, the app provides a map to guide the customer directly to the store.

Hammerson trialled the search tool over the course of two months and found that 90% of those that tried the app said it was useful, while 92% said they would use it again and 94% said it would encourage them to visit more stores.

The property firm said it could now extend the trial across its whole shopping centre portfolio, which includes Birmingham Bullring, Cabot Circus in Bristol and Dundrum town centre in Dublin.

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.