Property development company Hammerson has completed a trial of a new visual search app tool at its Brent Cross shopping centre in north London.
The Find Similar app has been developed with artificial intelligence-based tech solutions provider Cortexica to provide a convenient way for shoppers to browse products offered by retailers in shopping centres.
Users can take pictures of an item or upload images already saved on their phones to find exact or similar products stocked in stores across the centre. Once the user has selected their chosen product, the app provides a map to guide the customer directly to the store.
Hammerson trialled the search tool over the course of two months and found that 90% of those that tried the app said it was useful, while 92% said they would use it again and 94% said it would encourage them to visit more stores.
The property firm said it could now extend the trial across its whole shopping centre portfolio, which includes Birmingham Bullring, Cabot Circus in Bristol and Dundrum town centre in Dublin.