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Bricks and clicks lead the way at John Lewis

Omnichannel led the way at John Lewis last week as online sales soared 15.7% for the final trading week of the year.

Total sales at the retailer were up 12.7% to £66.67m for the week to January 25, lifting half year trading to 8%. Full year sales for 2013-14 were up 7.4% representing a “decisive gain in market share” for the department store.

Fashion sales were up 8.4% for the week with standout performances from accessories and kidswear.

All three directorates have claimed share gains for the year with accessories, kidswear, babywear and John Lewis branded product leading the way on the fashion front.

All shops recorded an increase for the week, with Tamworth up 55.7% and Tunbridge Wells up 34.4%. The Cambridge store also passed the £100m milestone for the first time.

Andy Street, managing director at John Lewis, said: “Our story again has been one of ‘bricks and clicks’ success, and last week was no different. continued to lead as if to underline what a powerhouse Online has become for us. The scoreboard is now set back to zero for the 2014–15 campaign, but we go into the new trading year with a precious commodity: momentum. Moreover, we have lots of plans to stand out from the crowd in 2014.”

John Lewis has also been unveiled as the ‘Official Department Store Provider’ of the Glasgow 2014 Commonwealth Games. The partnership will see the retailer provide bedding and white goods for the Athletes’ Village. Glasgow 2014 merchandise is now available to buy on and, later in the year, dedicated Glasgow 2014 shops will open within John Lewis’ Scottish shops, Glasgow, Edinburgh and Aberdeen.

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