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Bright moves beside Seek for July Berlin shows

Berlin streetwear trade show Bright is moving to beside menswear show Seek for its July edition.

Bright was located at Warenhaus Jandorf in Berlin for the last three seasons, but will move to Arena, a network of former warehouses in Kreuzberg, for the July 8-10 show. Seek moved to Arena in January from its previous location in Kühlhaus.

Bright will increase in size from 37,673 sq ft to 53,819 sq ft as part of the move.

The shows will now be connected through a shared outdoor space and a shuttle service will run from Arena to Seek’s sister show Premium throughout the three days.

Maren Wiebus, sales director of Seek, said: “We’re very much looking forward to have Bright as our new neighbour.

“Both parties showcase strong concepts and identities, as well as a carefully selected portfolio of brands that’s presented via a relaxed yet busy atmosphere.”

@jillgeoghegan

 

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