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Bright sparks

Classic themes were pepped up with bright colours and bold prints at Premier Kids


Bold prints and embellishments on skirts and dresses, including coin detailing on belts and hems, feature strongly in Infancy's spring 08 collection. Pleated skirts in vibrant fuchsia shades are also popular in the Far East-inspired range, which comprises 52 pieces aimed at three- to 10-year-olds. The colour palette includes turquoise, purple and floral prints. Prices range from £7 to £36.

01702 712554


Danish brand Mini A Ture focuses on the nautical look for spring 08, with red, white and navy tones on shirts, ribbed jersey tops and dresses. The brand has printed directly on to knitwear for the first time this season, rather than weaving designs into the fabric. Prints range from geometrics to delicate florals. There is also a contemporary outerwear line. The label is for newborns to 10-year-olds. Prices from £3 to £20.

020 7348 7316


Cakewalk, which is aimed at newborns to 12-year-olds, offers a more contemporary take than sister label Jottum. Colours are bright - pink, green and orange - and prints are bold, with large florals and geometrics. The label has a casual emphasis, with knits, combats and hoodies, but also features dressier options for girls. The average price is £15.

01225 700699


D'Arcy Brown looks to the 1940s for its spring 08 inspiration, with bias-cut swirly skirts and polka dots featuring across the range. For boyswear, the classic theme is translated into checked shirts and tank tops, with a beachwear take for more casual styles. The 300-piece range is aimed at newborns to eight-year-olds. Prices from £7 to £20.

01980 635230


French Connection's two- to 16-year-old kidswear offer is a mini-me version of the label's men's and women's lines. Boyswear features striped knits, T-shirts, jeans, combats and hoodies, while girlswear is made up of smock tops, shorts and 1970s-inspired prints. Yellow is key for girls, with glitter and sequins adding glamour. Prices from £4 to £50.

020 7036 7200


Butterfly prints dominate the collection at Chillifuego. Pretty dresses and skirts in bright pink and yellow tones are decorated with embellishments such as baubles. The nautical theme also drops anchor in the form of a red, navy and white palette and cleaner silhouettes. The range targets newborns to 12-year-olds. Prices from £7 to £20.

0161 4748077


Kids' urban sportswear brand Demand draws inspiration from basketball and skateboarding for boyswear, with sweatshirting, denim and stretch fabrics presenting a casual look. The girlswear collection mixes pretty pastels with clean, sporty lines to create dance studio-inspired looks. The 50-piece range is aimed at 11- to 16-year-olds. Prices from £8 to £16.

07919 507616


Taffeta skirts for girls and a collegiate-inspired look for boys define the spring 08 range at classic Dutch label Jottum. Polka dots, stripes, and tiered dresses and skirts are the focal points in girlswear, while tank tops and corduroy trousers are highlights for boys. Navy, red and white are the key colours in the 200-piece offer. Prices from £20 to £40.

01225 700699


Making its Premier Kids debut, Russian label Eniki Beniki offers eclectic clothing for kids aged between one and seven years. Each "story" is created by a different designer. One of the stories, called Marmalade, is inspired by China and includes hand-drawn prints and traditional symbols on dresses, skirts and blouses. Prices from £13 to £135.

00 7 49 52 31 78 38


Aimed at three- to 12-year-olds, Joules Junior offers a variety of themes for spring 08. Safe, commercial trends such as the nautical story sit alongside quirky designs inspired by the Far East, including a floral-print kimono. The mainline features clean lines on boyswear and girlswear, and embroidery adds value to dresses and skirts. Prices from £4 to £19.

01536 274333


The Americana trend seen at Pitti Bimbo surfaced at Premier Kids via boyswear label Ollie. With sizes for kids between three months and 16 years, the streetwear brand opted for a more sports-inspired take on the look, with a range of basics and casuals, including T-shirts, hoodies, jerseys and jeans. The label has also launched a babywear collection for spring 08. Prices from £6 to £20.

0141 572 4075


Hucke-owned German brand Whoopi has a strong nautical theme for the season, from hoodies to pretty dresses. The 400-piece range also includes a country look, with waistcoats and checked skirts in pink and green. There is a sports-inspired range for boys, including T-shirts and combats, with blue as the favoured colour. Whoopi caters for kids aged from three months to 12 years. Prices from £6 to £26.

020 7907 1649


Banner Childrenswear's Little Darlings label targets the holiday and wedding markets. For spring 08 it offers a mix of voluminous, layered dresses and separates with bows and flowers in shades of pink, as well as clean silhouettes for a more practical look. Boyswear has been introduced for the first time, initially limited to five pieces. The brand targets newborns to eight-year-olds. Prices from £20 to £35.

0161 474 8077


Making its debut at Premier Kids, Victoria Kids is distributed exclusively by D'Arcy Brown in the UK. The high-end, 60-piece collection targets newborns to two year-olds, focusing on hand-embroidered garments manufactured from Peruvian pima cotton. The colour palette is traditional, with pale blue on boyswear and pink dresses and cardigans for girls. Prices from £10 to £20.

01980 635230


Sustainable materials, including bamboo and soya, are used in Danish brand Katvig's spring 08 offer. Showing at Premier Kids for the first time, the 1980s-inspired range features dresses, leggings and shorts, alongside outerwear. A nautical theme, prints and bold colours anchor the range, which targets newborns to 12-year-olds. Katvig has also launched a range of organic socks this season. Prices from £2.50 to £20.

0790 458 7524


The key to Little Linens' spring 08 offer lies in its attention to detail, with embroidery and crochet among the highlights. The muted colour palette includes caramel, olive, cornflower blue and white gingham. Dresses feature a Toile de Jouy print in blue and pink, while the skater look translates into boys' jackets and shorts. Sizes in the 35-piece collection range from newborn to 14 years. Prices from £10 to £24.

020 8518 8558


Kids' and maternity wear independent 9London, in Fulham in west London, is wholesaling its own-brand girlswear range Tiny 9 for the first time in spring 08. The collection, which debuted at Premier Kids, is aimed at newborns to nine-year-olds, and is inspired by the maternitywear line. While pretty floral dresses are the highlight, it avoids the girlswear cliches of glitter and taffeta. Prices from £13 to £35.

020 7352 7600


Now in its second full kidswear season, No Added Sugar builds on the success of the slogan T-shirts for which it became known. Its spring 08 collection for newborns to eight-year-olds features circus motifs printed on dresses and skirts. Chunky polka dots and stripes are emblazoned across girls' and boys' wear, in a bright palette of primary colours and floral inks. Prices from £5 to £25.

020 7226 2323


A classic kidswear brand with an accomplished occasionwear offer, Peppermint dives into the popular nautical trend for spring. Skirts, florals and bows were highlights of the girls' collection, while boyswear took a more collegiate-inspired route with striped trousers and tank tops. Peppermint is aimed at girls and boys from newborn to 12 years, and also offers a comprehensive suiting offer for boys. Prices from £15 to £28.

01708 331 990


Manufactured in Peru, Kissy Kissy features hand embroidery and crochet in its higher-end offer, while cotton makes up the rest of the product. Fuchsia, green and turquoise are the dominant colours on girlswear, while a jungle theme including animal motifs informs the boys' offer. The collection starts at sizes for premature babies, and goes up to two years for boys and girls. The average price is £15.

020 8426 2282

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