Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Brighton's Churchill Square to host augmented fashion show

Brighton’s Churchill Square shopping centre is hosting what it says is the first augmented fashon show this week (March 28), using a phone app to give users access to live streams, new collections and promotions.

Four ‘zap’ codes throughout the centre for users to spot and access via a ‘Zappar’ app for the event, called Zap it, Unzip it!

This will grant access to a live stream of Friday’s catwalk show as well as product from H&M, Next, River Island, Lipsy, Warehouse, Jane Norman, Miss Selfrigde, Dorothy Perkins, Burton, Debenhams, BHS, Blue Inc, USC and O’Neill.

Tina Dallorzo, centre director at Churchill Square said: “We were looking for an innovative and fresh idea that would create a buzz about Churchill Square’s new spring 2014 collections and so the idea for the Zap It, Unzip It! fashion show was perfect. It’s the first time a shopping centre has done a fashion show like this and we are very pleased that Brighton’s Churchill Square is leading the way.”



Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.