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British brand Ariella sponsors Hollywood awards events

Women’s occasionwear brand Ariella has become the first UK fashion sponsor of Hollywood red carpet awards events including the Oscars, taking over from French champagne producer Moët & Chandon.

The year-long deal covers all seven UK Sky and E! channels and also spans the Grammies, Emmys and Billboard Music Awards. An Ariella ad campaign debuted on January 11 during the Golden Globes.​

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