A pop-up menswear boutique will launch for the first time this year as part of the British Designers Collective, showcasing rising British talent and established designers.
Launching on May 16 for six weeks, the shop will be located at discount shopping centre Bicester Village and offer clothing at discounts of up to 60%.
It will stock collections from designers including YMC, Oliver Spencer, Margaret Howell, James Long, Sunspel, Tim Little, Heritage Research, Grenson, Time Little, b Store and Richard James.
The project, called British Designers Collective, is a collaboration between the British Fashion Council (BFC) and Bicester Village owner Value Retail, which runs outlets in nine European cities including in Paris and Milan.
Now in its third year, the British Designers Collective womenswear pop-up shop will open on March 21 and run for six weeks. It will feature collections from designers such as Jonathan Saunders, Markus Lupfer, Lulu Kennedy, Peter Pilotto, Holly Fulton, Bella Freud, James Long, Goat, Emma Cook, and Nicholas Kirkwood.
Harold Tillman, chairman of the BFC, said: “The British Fashion Council is delighted to be continuing their collaboration with Bicester Village on the ‘British Designers Collective’ boutique. This is a unique platform for London Fashion Week designers to showcase their designs to new audiences. This year’s dedicated menswear phase, adds an extra dimension to the boldly British boutique and validates the excitement surrounding a year that celebrates all that is British.”