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British Fashion Council announces Talent Launch Pad winners

Eudon Choi, Holly Fulton and Irwin & Jordan are among the emerging designers to be honoured with the first British Fashion Council and Elle magazine Talent Launch Pad awards.

A total of six emerging designer labels have been awarded business advice and guaranteed orders from at least one of the scheme’s retail partners under the new initiative.

Luxury womenswear labels Eudon Choi, Holly Fulton and Irwin & Jordan were joined by luxury womenswear brands Clemency London and David Longshaw and jewellery brand Yunus & Eliza on the list of winners, all of which will be given a programme of advice to help them to develop long term business success. 

To apply for the scheme, designers had to prove they had been in business for two years or fewer.

The panel members included Emma Jones from premium agency Mirabelle Edgedale, designer Sara Berman and Caroline Rush, chief executive of the British Fashion Council.

Owners and managers of premium and designer indie stores also sat on the judging panel as retail partners. The indie stores involved included Anna, which has six premium womenswear stores across the southeast, Surrey-based menswear indie Bernards of Esher, premium womenswear indie The Courtyard, which has stores in Guildford, Surrey, and Petworth, West Sussex, Cricket in Liverpool, London-based Hervia Bazaar and Stanwells in Lymington, Hampshire.

All indie retail partners have committed to placing orders for at least one of the shortlisted designers for two seasons and to host in-store events to raise the profile of the designers to their regional audiences.

Helene Rapaport, co-owner of Bernards of Esher, said: “We are delighted to promote young, fresh and exciting new talent in our store to give them the opportunity to sit with established brands, providing them with a platform for their collections to be seen.”

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